AI Insights · Timothy · July 2021
Top 5 Word Puzzle Games in Kenya: Q2 2021 Performance Overview
Explore the performance trends of the top 5 word puzzle games on a unified platform in Kenya during the second quarter of 2021, with insights on downloads, revenue, and active users.
In the second quarter of 2021, the word puzzle game category in Kenya witnessed varied performance metrics across the top five applications, as tracked by Sensor Tower. Here's a breakdown of the trends observed in these popular apps.
Scrabble® GO - New Word Game from Scopely, Inc. experienced fluctuations in weekly revenue, starting at around $78 and peaking at $121 during mid-April before settling to $69 by the end of June. The app's weekly downloads began strong at 3.9K in mid-April but saw a steady decline to just over 400 by the end of the quarter. Weekly active users mirrored this trend, starting at 8.5K and gently descending to approximately 5.5K.
Words With Friends Word Game by Zynga Inc. showed a notable spike in revenue, which surged to $215 in mid-June before dropping to $58 by the end of the month. Downloads remained relatively stable, hovering around the low hundreds, while active users maintained a consistent range between 600 and 700 throughout the quarter.
Wordscapes, published by PeopleFun, Inc., saw modest revenue fluctuations with a peak at $112 in late April. Downloads started at 9.1K in early April, dipped to 1.8K towards the end of May, and then rose again to over 4.1K by the close of June. Active users followed a similar pattern, with numbers beginning at 30.8K, dipping mid-quarter, and rebounding to nearly 24K.
Word Domination from MAG Interactive maintained a steady revenue stream with a notable increase to $122 in mid-May. Downloads were generally low, ranging from 36 to 75 weekly, while active users fluctuated slightly, closing the quarter at 3.2K.
Word Collect Word Puzzle Games by Super Lucky Games LLC experienced a significant peak in revenue reaching $119 by June's end. Downloads showed a strong start at 10.6K in mid-April but tapered to about 1.3K by late June. Active users initially surged to 26.5K, then gradually decreased to around 9.1K.
For further insights and detailed analytics on these applications, visit Sensor Tower. These trends highlight the dynamic nature of user engagement and monetization strategies in the Kenyan mobile gaming market during Q2 2021.
